Dubai, UAE, 11 May 2012 – After a number of highly contested rounds of pitching JWT Dubai has been recognized as a specialized partner on strategic creative work for a number of digital campaigns by du.
Other agencies were invited to pitch for the business, but Chas Sweeting, Senior Director, Digital Communications at du commented “It is essential that our digital creative agency have a strong strategic approach. We think we’ve found that partner in JWT and look forward to driving our brand and business across digital channels.”
Talking about the win, Kieran O’Sullivan Head of Digital at JWT MENA added, “du is an ambitious brand and with the rise of digital in our region it was only right that they would focus more in this area. We are extremely pleased they’ve entrusted JWT to partner on their strategic projects. It’s an exciting beginning and we’ve already started working on several campaigns which will be released within the next couple of weeks.”