JWT Lisboa - J. Walter Thompson Lisboa
Digital App wants the world to stop. / J. Walter Thompson Lisbon
www.oneminuteofsilence.org is an app that allows us to react each time we are faced with something that moves us, makes us happy or infuriates us.
In the app we are invited to dedicate exactly one minute of our time to a cause - time we can use to think of how we can help, contribute or simply feel.
Developed by Rodrigo Silva, Paulo Rossas and André Alberto, 3 JWT Lisboa creatives, www.oneminuteofsilence.org runs in the most relevant social media platforms, independently of its way of access.
oneminuteofsilence.org works in a gratuitous and virtual way for any cause and it desires to be an answer to a combination of two apparently contradictory tendencies: on one hand, we are becoming more impatient everyday and on the other hand, we keep trying to find a meaning for our lives.
This app targets a global audience from 7 to 77.
In its first month of launching, the app got more than 10.000 minutes of silence, having the most amount of time, unsurprisingly, being dedicated to Mandela and Eusébio.
We would like to thank Rodrigo Barona, Carlos Guedes, Luisa Barbosa and João Delicado for their support.