Nov 6th, 2017
Week of November 6, 2017
Your cookie settings are affecting the functionality of this site. Please revisit your cookie preferences and enable Functional Cookies:Cookie Settings »
JWT London and Air Canada teamed up for their #CoolNotCold campaign to inspire Londoners to travel to ‘cool not cold’ destinations in the Americas this winter.
This out-of-home campaign includes a pop-up Poutinerie in London to give guests a taste of 10 destinations they can fly to with the airline. The 10 dishes include Miami’s South Beach Pollo made up of corn-dusted fries, white cheese, pulled chicken and avocado and Halifax Downstream Poutine combining chips, Canadian lobster, cheese curds and shellfish gravy.
Earnings from the pop-up will go to the Great Ormond Street Hospital.
Read more about this campaign here.
At Mirum Opus, Learn How Purpose-Led Innovation Really Works
Mirum Opus will explore the importance of elevating purpose when innovating for today’s marketplace...View
‘Now I know: Meeting my First Person in a Wheelchair’ – JWT New York’s Executive Strategy Director Torsten Gross
Only when we risk being wrong can we know what's true, says JWT New York's executive strategy director...View
iStrategyLabs New CEO is DJ Saul
Every founder hopes they can build a business that’s greater than themselves, and that in the course of the process, team members will join them who they can rely on through thick and thin...View
JWT New York’s Jessica Toye is Among the Winners of The One Club and 3% Movement’s 2017 Next Creative Leaders
As Kat Gordon kicked off the 3% Conference in New York Thursday morning by driving home the theme of going ‘Beyond Gender,' she also announced the 10 honorees for 2017’s ‘Next Creative Leaders'...View
Jonathan Terry, Head of JWT Live, on Experiential in the Era of End-to-end Consumer Experience
It's time for rich, rewarding opportunities, not quite sampling and stunts, says Jonathan Terry, Head of JWT Live...View