Nov 6th, 2017
Week of November 6, 2017
JWT London and Air Canada teamed up for their #CoolNotCold campaign to inspire Londoners to travel to ‘cool not cold’ destinations in the Americas this winter.
This out-of-home campaign includes a pop-up Poutinerie in London to give guests a taste of 10 destinations they can fly to with the airline. The 10 dishes include Miami’s South Beach Pollo made up of corn-dusted fries, white cheese, pulled chicken and avocado and Halifax Downstream Poutine combining chips, Canadian lobster, cheese curds and shellfish gravy.
Earnings from the pop-up will go to the Great Ormond Street Hospital.
Read more about this campaign here.
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