Nov 13th, 2017
Week of November 13, 2017
To illustrate that Shell Rimula premium heavy-duty diesel engine oil reflects the hearts, minds and motivations of China’s truckers, Shell Global and J. Walter Thompson created “Postcards,” a social media campaign that lets long-haul truck drivers showcase their stories and share messages with their families back home.
Based on fascinating insights from Shell Global, J. Walter Thompson’s Singapore, London and Shanghai offices joined forces to create the campaign, to underscore that Shell Rimula really is “The engine oil that works as hard as you.”
The film, which launched on WeChat and other social media in China on Father’s Day, has been viewed over 30 million times.
Read more about the campaign here.
Ewan McGregor Narrates Cinderella for the Social-Media Age in Cinematic Christmas Ad
If Prince Charming had been on social media, could he have found Cinderella quicker, skipping those unproductive shoe fittings and avoiding the three ugly stepsisters?...View
JWT Toronto Names New CCOs
J. Walter Thompson Canada has looked within to find its new creative leadership, promoting creative directors David Federico and Josh Budd to the roles of co-CCOs in Toronto...View
UN Gender Equality Group Picks JWT London for ’16 days of activism’ UK Campaign
The United Nations' gender equality group has appointed J Walter Thompson London as its lead UK agency for the upcoming "16 days of activism" campaign...View
JWT Amsterdam and Opel Let You Buy Its Latest Vehicle With YouTube Views
YouTube views are a valued currency for many advertisers. And now, J. Walter Thompson Amsterdam is turning them into an actual currency—convincing automaker client Opel to accept views of viral videos involving its vehicles as payment for them...View
AOY Silver: JWT’s Movement Strategy
There’s a bit of a recurring theme in J. Walter Thompson Canada’s work these days. The Toronto-based shop has made a strategy out of mobilizing movements and it’s led the agency to some milestone successes, this year’s AOY Silver award being one...View
The JWT New York “Advengers” at City Tech’s “Meet the Pros” Event
On November 9th, the New York City College of Technology held an event called “Meet the Pros” in Brooklyn for their Art and Design Club. The Pros featured were JWT New York’s newly assembled “Advengers,” a group consisting of: Emely Perez, Senior Designer and City Tech Alumni; Andrew Berardi, Art...View
Coca-Cola incentiva o reconhecimento de pequenos gestos para o Natal
Situações clássicas do Natal inspiram a campanha da Coca-Cola para a data...View
JWT Atlanta’s Vann Graves and Darryl McNeil on Putting Data At The Forefront Of Creative
Historically, the team to deliver an awe-inspiring creative vision was composed of copywriters, art directors, producers and directors, each concept born in the creative department and matured through production...View