Mar 13th, 2017
Week of March 13, 2017
We started the month with the Dubai Lynx Festival, where we walked away with four Grand Prix awards and hosted a series of talks and events, from Matt Eastwood’s “Memory Is the Message” keynote to our Think Tank program for senior marketers.
This week, groups from across our network have come together in Austin for SXSW, working hard to curate the best content that can make us and our clients more informed to make great work. A team from APAC brought Austin to Asia with a dedicated Tumblr page. As you’ll see in the video above, our New York team recruited Ginny Bahr, our longest-serving employee with 65+ years here at the agency, to report on the festival in a series aptly titled, "Midtown by Midtown East."
It’s been a busy month, but you’ll see in our highlights below that the hard work is paying off.
JWT Asia Pacific brings Austin to Asia
This year, JWT is sending a team from Asia to attend the Interactive track of SXSW in Austin, Texas. We'll be looking at the key questions marketers should be asking in 2017, and providing our unique perspective..View
JWT Dubai’s new campaign for Mada Masr reminds us that everything is political
To show how the bilingual news site, Mada Masr, distills the murky complexity of governing, two ads by JWT Dubai zero in on the politics humming around us all the time...View
JWT New York's Longest-Serving Staffer, Ginny Bahr, Serves as Its SXSW Correspondent
Ms. Bahr, JWT's longest-serving employee, is reporting from the agency's New York office, offering up short videos about some conference highlights...View
JWT Sydney wins Vodafone
Vodafone Hutchinson Australia (VHA) has announced the appointment of J. Walter Thompson, Sydney, as its new creative partner...View
Matt Eastwood talks about the power of memory
"The medium is the message" is a phrase originally coined by Marshall McLuhan in 1964. While McLuhan argued that the form of the medium impacts the message itself, Eastwood explores the idea that these days, "the memory is the message"...View
Food meets face in JWT Amsterdam passion project
Most ad agencies are known for their great creative output. Not many are known for their great food...View
JWT Brussels transforms streetview for International Women's Day
TPAMP was initially a campaign against street harassment and everyday sexism...View
JWT Brazil's new campaign helps breakdown prejudices against Brazil's indigenous people
The Baniwa people, who live in the northwesternmost part of the Brazilian Amazon region, have incorporated several non-indigenous habits, but still maintain their social organisation, their language, and a strong relationship with the environment...View
JWT India wins creative mandate for Cello Pens
The pressure of doing well in exams is heavy on kids these days, and in this scenario, it has become even more crucial to write fast, clearly, and comfortably, for a long time (nearly 3 hrs, exam after exam)...View
New tourism campaign from JWT Canada shows off Toronto's 'civic swagger'
The views are different here in "Canada's downtown," says a new campaign from Tourism Toronto...View