Dec 4th, 2017
Week of December 4, 2017
J. Walter Thompson’s Innovation Group has unveiled its fourth annual Future 100: Trends and Change to Watch in 2018 report.
The report highlights emerging consumer behaviors with 100 original trend predictions. Sliced across categories, each trend is delivered in digestible snapshots that explore how it is already showing up in consumer behavior today, signs that it’s growing more popular and an original analysis of why it matters for the organizations whose products and services every one of us use daily.
Highlights from the report include:
“Gen Z Beauty” – The highly sophisticated teenage generation is already transforming the beauty space, and new creative cosmetic lines are appealing to this fluid, expressive cohort. Meanwhile, they are already emulating the aspirations and behaviors of their older Millennial siblings, embracing well-being in their lifestyle.
“Lab-Grown Luxury” – The latest frontier in luxury is material science, using biotech and innovative techniques to create luxury fabrics, diamonds and leather, without the cruelty or the carbon footprint.
You can download the full report here.
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