Indesit Company - Hotpoint Ariston
DEMONTRATOR AQUALTIS / J. Walter Thompson Italy
Brief: to communicate in store the launch of the New Aqualtis washing machine by Hotpoint with Direct Injection technology, using the technological language of the brand in a new and eye-catching way.
THE CHALLENGE: to create an eye-catching and self-explaining product that easily explains the Direct Injection technology without the need of asking any help ofshop assistants.
The impactful look of this “technological demonstrator” will catch the eye of the customers, standing out among the other washing machines that are dull and always look the same.
HOW WE ARRIVED AT THE FINAL DESIGN
HOW WE DID IT.We combined a bubbles-generator with a HD screen working together inside the product, with the objective of creating an engaging and breakthrough demo to show the feature and its end-benefits with striking and spectacular graphics and effects.
A substantial increase of interest by customers at the point of sale, but also a boom of pre-orders among retailers across Europe.