Polish Humanitarian Action (PAH)
Listen for Syria / J. Walter Thompson Group Poland
Polish Humanitarian Action helps internal refugees in Syria. Regrettably, after more than four years since the start of the War It gets harder to collect funds, because media are not interested in this topic any more. Our goal was to draw attention for the tragic living conditions of Syrian children.
We decided to use the fact, that there are four million songs on Spotify that has never been played. At the same time, there are four million children in Syria, which suffers because of civil war. Never listen songs on Spotify, and poor children in Syria have one common thing – they are both completely forgotten. Basing on this fact, we created Listen for Syria website – the first service that allows helping forgotten children by listening to forgotten songs.
It is simple - just visit the dedicated website, declare any amount of money and unlock the track,which no one has ever listen before.
War in Syria once again became a subject of interest of national media, which directly resulted in donations for Polish Humanitarian Action.
During the first week of our campaign we collected enough funds to feed 25 thousand children. In the first month we collected fund for almost 75 thousand. Without campaign, our client needed almost half a year to collect that volume of funds.
View the case video here.