RTV Euro AGD
Evicted Virises / J. Walter Thompson Group Poland
"Evicted viruses” campaign is a new form of product communication in category of RTV AGD. Instead of focusing on price, we use viruses characters. You can feel compassion for sad, cute, homeless viruses. They seem to be very friendly, but we shoud keep in mind that they can cause serious damages. For each tablet, mobile or laptop bought in RTV Euro AGD they ad for free antivirus software. Campaign includes TVC spot and display campaign.