Heightened Senses / J. Walter Thompson Düsseldorf
How do you create a film that shows Mazda’s innovative range of advanced sensor-based safety technology, i-ACTIVSENSE? The objective wasn’t to create something technical, but to engage the viewer in an emotional way. ‘Heightened Senses’ delves into a mysterious world, where a car’s driving assistance system is compared to the senses of animals. Just like animals, the car senses its way through a dark landscape. A poetic narrative builds to eventually reveal the car is intuitive, predicts danger, and supports the driver’s natural abilities on any wild road.