Bayer Vital GmbH - Priorin
Lucky Streaks / J. Walter Thompson Frankfurt
Priorin, as a leading brand against hair loss at the pharmacy, ventures into the highly competitive category of hair treatment in TV. To take away the fear of hair loss from women, Priorin shows women how to get back their lucky streaks. The aim was to attract new users to the category, and to increase brand awareness, users and sales.