Ministry of Culture of Costa Rica - SINABI / Costa Rican Literature
The Soundtrack of a Movie You will Never See / J. Walter Thompson Costa Rica
The situation: Costa Ricans are losing the habit of reading, and leaving behind an important part of their culture and roots. The goal: get the younger generations involved in literature by engaging them in a fun way with stories by Costa Rican authors. The strategy: 18 popular musicians were each given a book by a local writer and assigned to create music for it — the soundtrack of a movie that will be screened only in the reader’s imagination.