NELKA Tours - NELKA Rent a Car
Nelka / J. Walter Thompson Costa Rica
Nelka Rent-a-car is a middle-size car rental in Costa Rica. It has a fleet of about 200 cars and 10 offices in different parts of the country. Our client wanted to rent, at least, 80% of their fleet for the summer season. Our problem was competing against huge advertising investments our competitors were making in order to get most of the foreign tourists. The agency proposed to get hold of a different market, the one niche no one has yet taken advantage of: the national tourist.