VEINSA - Mitsubishi
Get your business on wheels / J. Walter Thompson Costa Rica
The Mitsubishi Veryca is a light commercial van that boasts the lowest payments currently available on the market, making it ideal for small and medium-sized businesses.
So our challenge was to find a way to encourage small-business owner interest in purchasing the Veryca as their company's first vehicle.
We chose 50 companies for which this type of van would be very useful and we carefully placed the companies' logos and graphics on 50 Veryca. The following days, we delivered the
branded vehicles to the chosen businesses just before they opened.
After a few minutes, a Mitsubishi sales representative delivered an information packet about the vehicle and invited each company to take a taste drive through the city.
If they chose to purchase the Veryca within the next few weeks, Mitsubishi would submit a press release promoting the buyer's business.
With this action Mitsubishi created a whole new sales strategy in the category, something that wasn't done before by any other car company in the country. Besides that, the action reach the media and it became popular between the target, growing even more thanks to the word of mouth.
50 Test Drives
50 Credit Applications
And one new sales strategy for Mitsubishi