J. Walter Thompson has been a key player in the Colombian advertising market for more than 50 years. We currently employ more than 250 pioneering professionals who are the top talent of the local industry. We work every day to create pioneering ideas to that build our clients brands and business.
Services & Offerings
We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We build pioneering brands with purpose. We exist to help companies navigate the market, and drive long-term growth.
Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.
We have accumulated massive sector and market expertise throughout the J. Walter Thompson agency’s lifetime, giving our clients a unique advantage. We know government, health, sports, retail and a lot more.
Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.
Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.
Innovation, Trends & Insights
We are always exploring cultural shifts and converting them into opportunities for brands.
People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.
We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.
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