Contents ・ Activation Planner / Producer
at J. Walter Thompson Japan
＜Job Description ＞
Not just focusing on online/offline, execute the planning and development as well as the process management of projects in a simultaneous and multiple manner with high quality Integrated communication planner (planning development)/producer (planning execution)
Identify keys of attitudes and behavior changes of our audience to develop communication plans.
Cooperate with strategic planners/creatives to plan communication plans by touch points and control the quality.
Having either experiences from below:
- Planning and direction of any online/offline campaigns and promotions in the advertising/PR agencies or in any production companies
- Leading any development processes of campaigns for consumers in the business companies.
- In addition to the above, candidates who have the below experiences are especially welcome
-Planning and producing any PR events or PR contents
-Planning and producing any social media projects using influencers
-Delivery of PDCA in the online area from creation of websites to analysis
-Analyzing campaigns in the online area and implementing from the solution idea development based on the analysis
-Article content development in the online area
Having a mindset of the agency standpoint and being capable of managing projects from the client point of view
Be able to work in a flexible manner in any situations without just adhering to your specific role
Basic knowledge on the content development
Basic knowledge on media
Identify lapsed moments through the customer journey by analyzing the consumer research reports and the multiple behavior data of websites.
Japanese: Business level