About Us

J. Walter ThompsonCaracas

In J. Walter Thompson Caracas we believe Creativity is not a department but a lifestyle. We have the best brief of all: the inspiration of the El Ávila mountain landscape, so there’s no excuse to stop generating new ideas. With almost 68 employees and more than 52 brands managed, we have been the most creative and awarded agency in Venezuela for the past 5 years. Our platform has been and will be our digital expertise.

Services & Offerings

Brand Building

By nature, all our work is focus on building brands. Our client´s businesses are looking for communication solutions so we encourage our team to find them and explore creative and effective ways to do it. We are here to ensure that people share more time with our client´s brands.


Distribution, reach and frequency. We develop channels strategies that optimize and guarantee the proper reach for our campaign’s message.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.

Sector Expertise

We have accumulated massive sector and market expertise throughout the J. Walter Thompson agency’s lifetime, giving our clients a unique advantage. We know automotive, alcoholic drinks, soft drinks, consumer finance, retail and a lot more.


As a constant optimization work, we develop content to conquer the public interest supported by insights from social data and research.


We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences. We aim to connect people to brands in a way that inspires and requires action.


Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions.

Digital Transformation

We cannot conceive building brands without a digital strategy. Consumers are constantly driving between on and offline world and our clients need to be there to channel and enrich their brand experience.

Our Clients

Ford Motor de Venezuela
Lipton Ice Tea
Bodegas Pomar


Roberto Pol

Tatiana Ferro
General Account Director

Stephanie Molina
Account Director

Javier Debourg
Creative Director

Javier Linares
Creative Director

Nestor Rivero
Planning Director

Daniela Noya
Social Media Manager

History of advertising

We've been been reimagining the future of our clients since 1864. Here's a fun way to look at our history, which also happens to be the history of advertising.

Go To History
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