Eastman - Vanceva
Vanceva Website / J. Walter Thompson Brussels
Vanceva is the world's most used PVB colour interlayer system. By combining up to 4 of the 16 colour interlayers between two panes of glass, you can create over 17000 different colours for your building or structure.
Briefed with the task of completely redesigning its website and speaking to a completely new audience, J. Walter Thompson Brussels, together with Pitech+Plus, wanted to change the cold, purely functional design it of the old site and highlight exactly what Vanceva stands for: colour. The new Drupal platform now serves as a source of inspiration for architects, designers and engineers, while still containing all the information one would expect about the product. The Drupal Commerce extension allows site visitors to buy samples of products Vanceva offers.
The newly designed gallery page allows users to easily browse through many projects brought to life using Vanceva and the new Colour Selector Tool allows for simple, intuitive browsing among the vast range of colours Vanceva has to offer.
For the launch of the new platform, next to redesigning the Vanceva logo and creating the online shop images, J. Walter Thompson Brussels created two videos straight from our content factory - The Hive. The first video serves as a quick introduction to the platform highlighting the new features. The second is a more in-depth, technical explanation as to how Vanceva actually works.