NN - NN Insurance
NN Stay Active / J. Walter Thompson Brussels
In this respect, staying healthy is one way of preventing potential problems in the future. With NN already sponsoring the NN Urban Trails throughout Belgium, we decided to keep to the running/staying healthy theme by creating a contest on www.nnstayactive.be enabling people to win one of 500 connected watches. For this contest, we filmed a jogger running through Brussels and it's most famous areas. The task for the users is to answer two questions: 1. How many steps did our jogger take? 2. How many people will have taken part in the contest throughout its duration?
The contest is currently active and is being communicated through online (bannering, prerolls etc.), print and outdoor communication.