NN Auto - Candid Camera / J. Walter Thompson Brussels
With hidden cameras, we filmed a number of NN employees who had participated in an internal competition to win defensive driving courses themselves. The only thing was that the driving instructors were not exactly what you'd expect. We put each participant in one of three scenarios to put the participants through their paces in the most extreme of ways. The unknowing participants were left having to deal with hardrockers playing their music as loudly as they could; seductive ladies trying to distract the driver and a group of reggae-men, making the view near impossible with their smoke. A real defensive driving course was offered at the end of their ordeal.
Their reactions and experiences were filmed and put together to create a video which is both fun to watch and relevant to the message NN is portraying.
The video was spread through NN's social media channels and was placed on their website.