ARGB - Gaz Naturel - Aardgas
Gaz Naturel. Vous êtes prêt pour demain. / J. Walter Thompson Brussels
Although you might not see it, Natural Gas plays a vital role in our everyday lives. It brings us comfort and makes life easier at work as well as at home.
It is precisely this important role which we wanted to symbolize and give form to when coming up with a creative campaign. The sympathetic, blue giant subsequently symbolizes exactly what natural gas is and does for each and every one of us. This personification of natural gas allowed us to portray natural gas as a companion which helps satisfy not only your current, but also you future energy needs.
The campaign ran on TV, print, online bannering and social media channels, where our character took on a cartoon style form