European Commission - Credit Rights
Credit Rights / J. Walter Thompson Brussels
Many people are still unaware of the rights they have as European citizens when taking out credit or a loan. The European Commission has put in place rules so that you, as a consumer, are protected against malpractice. This campaign centred around three specific rights and took place in the Czech Republic and Austria. The main goal was for Europeans to discover exactly how they are protected so that they can avoid the potential pitfalls of these big decisions.Through an effective print campaign, J. Walter Thompson enticed people to visit the specially adapted European Commission website to discover what the European Commission has and continues to do to protect European consumers. The characters and style used in the print adverts was subsequently used to create an appealing, interactive infographic.