Puratos - Cacao Trace
Cacao Trace / J. Walter Thompson Brussels
Cacao-Trace is a unique programme developed by Puratos, supporting sustainable cocoa production and direct partnerships with farmers.
The programme is entirely dedicated to create long-term, sustainable cocoa production.
J. Walter Thompson Brussels created the “Next Generation Cocoa” campaign for Puratos’ B2B communication, integrating 2 corporate movies (Vietnam/Ivory Coast + Supply Chain) and infographics for printed media, highlighting what the programme stands for.