About Us

J. Walter ThompsonBrazil

J.Walter Thompson was the first international advertising agency to establish a branch in Brazil. It was also the first large agency to incorporate the digital area in its day-to-day activities and to implement market channel planning service (Channel Planning). Since its inauguration, in 1929, the agency has been responsible for servicing leading market brands.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We build pioneering brands with purpose. We exist to help companies navigate the market, and drive long-term growth.


Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.

Sector Expertise

We have accumulated massive sector and market expertise throughout the J. Walter Thompson agency’s lifetime, giving our clients a unique advantage. We know government, health, sports, retail and a lot more.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.


Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.


Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages.

Internal Communications

People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.


Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Our Clients

Johnson & Johnson
Warner Bros.Pictures
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Stefano Zunino
CEO, The Americas, Head of Digital

J. Walter ThompsonCompany

Ezra Geld

J. Walter ThompsonBrazil

Ricardo John
CCO / Regional Creative Director

J. Walter ThompsonBrazil

Roberto Belizario

J. Walter ThompsonBrazil

PB/ André Paes de Barros
Chief Revenue Officer

J. Walter ThompsonSão Paulo

Ana Raquel Hernandes
Chief Operating Officer

J. Walter ThompsonBrazil

Germano Spinola
Channel Planning

J. Walter ThompsonBrazil

Andrea Assef
Communications & Marketing Director

J. Walter ThompsonBrazil

History of advertising

We've been inventing pioneering ideas since 1864. Here's a fun way to look at our history, which also happens to be the history of advertising.

Go To History
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