Parallel Journeys / J. Walter Thompson Bangalore
‘Parallel Journeys’ featuring a roster of the sport’s best athletes, parallels the journey of hard work, training and dedication young cricketers take to achieve success, just as India’s elite athletes do. The ad is a part of Nike’s Bleed Blue campaign, a multi-media initiative that brings to life the pursuit of greatness in the many parallel worlds of India’s cricket crazy bloodline that Bleed Blue!
As the action unfolds; viewers experience the journey of young cricket athletes who exhibit intense passion as they undergo demanding rituals of training and preparation to compete with the dream of one day donning the Team India jersey. Nike’s ‘Parallel Journeys’ truly exemplifies the inspiration, passion and pride that India’s cricket athletes carry on their sleeves to Bleed Blue for a billion hearts
Nike’s “Parallel Journeys” travels the length and breadth of the country capturing the determination, passion and aspiration through the eyes of every young cricket athlete while also depicting a similar journey that Team India’s elite athletes including Virat Kohli, Zaheer Khan, Ajinkya Rahane, R. Ashwin, M.S Dhoni, Yuvraj Singh take to uphold their dream to represent their country at the highest level of the sport.