Parkinson's NSW - Radio / J. Walter Thompson Sydney
One person is diagnosed with Parkinson’s Disease every hour of every day in Australia. Yet awareness and research funding for this debilitating condition are almost non-existent.
Our objective was to raise awareness about the severity of Parkinson’s Disease and to generate donations for Parkinson’s NSW.
We needed to drive home the terrible reality of Parkinson’s: that it’s more than “just the shakes”, that it’s not just an “old person’s disease”, and that there is no cure.
Simon Langley Executive Creative Director
Steve Dodds Creative Director- Copy Writer
Gerhard Myburgh Associate Creative Director- Art Director
Angela Morris Executive Planning Director
Carly Yanco Senior Planner
Jenny Willits General Manager
Milly Hall Group Account Manager
Isabelle Udall Account Manager
Paul S Friedmann Senior Onscreen Producer
Anastasia Nielsen Print Producer