Kellogg's - Nutri-Grain
Go Like a Pro / J. Walter Thompson Sydney
Just like teens, when Iron Men are fuelled by Nutri-Grain, they’re never off. Even when they’re off…they’re on.
While teens try to do it all, Nutri-Grain Iron Men show that it’s possible. We champion how Nutri-Grain fuelled Iron Men are able to fit everything into their lives whatever they’re up to - be it work, rest or play.
Why it resonates with consumers?
Teens struggle to find the energy to keep up with everything and fit it all in, but fear falling behind everyone else and losing their sense of belonging. To be a successful teen, however, takes a lot of energy.
Why is the brand credible with teens?
Nutri-Grain’s fuel, with carbs and protein, gives them the energy they need to live a ‘full-on’ life.
Iron Men are Nutri-Grain brand icons and teens will find it inspiring to see them successfully fit it all in.