SINGAPORE, November 4, 2014__JWT Asia Pacific brought home four medals from the London International Awards, one of the world’s most prestigious creative shows, including two of the five medals handed out to Asia Pacific agencies in Branded Content.
JWT Bangkok won Gold in Branded Webisodes/Online Content for “Secrets” for Oriental Princess, an irreverent campaign that leverage the insight that Thai women keep their secrets for an average of 32 minutes. A TVC drew women to the playful website where top beauty secrets were leaked every 32 minutes via films, statements or limited promotional offers to visitors, encouraging them to come back and share their own personal tips.
Seoul-based creative digital agency Post Visual, which was acquired last year by JWT, also won Bronze in Branded Entertainment for Nike “Run the City”, the world’s first real running game. The app takes turns data on you and your friends, tracked by the Nike+ running app, into game points that are shared on a mobile messenger on Korea’s biggest social platform.
Bangkok also won a Bronze in Radio for “CD”, for Muang Thai Insurance, a quirky, humorous radio campaign that exposes the risks of the Thai tendency to take the easy way out in handling problems.
JWT Sydney won Bronze for “Best Music Video” for “I Touch Myself”, which brought 10 of Australia’s leading female music artists together to turn the late Chrissy Amphlett’s song about female self-love into an anthem for breast cancer, to inspire a new generation of women to touch themselves.
“I’m proud of our creative community in Asia, they’ve been relentless in creating the best story and leveraging on the most relevant channel. The result is pioneering solution one after the other, to build enduring brands.” said Lo Sheung Yan, Chairman of both the JWT Asia Pacific and JWT Worldwide Creative Councils.
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JWT, the world’s best-known marketing communications brand, has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today
JWT opened its first office in Asia in 1929, and today employs over 3,800 people in 53 offices across 18 countries in the region.
For more information, please visit www.jwt.com and follow us @JWT_Worldwide. JWT’s parent company is WPP (NASDAQ: WPPGY).
Asia Pacific Director of Corporate Communications