JWT Dubai Collaboration with Cass Business School
13 May 2013
The How, Where and Why of region's dynamic growth explained
Dubai, UAE (8 May 2013) – For the third consecutive year JWT Dubai hosted a morning of insight and business understandings about the region’s markets to a group of 45 MBA students from the Cass Business School in London on Tuesday 7 May, at JWT’s offices in Media City. Select presentations on the Muslim Consumer, MENA Region’s 8 Trends for 2013, the general Media Landscape in MENA with a concentrated focus on the Social Media Landscape (presented by JWT’s media partner, Mindshare), and the Arab Consumer (presented by JWT’s research partner AMRB), opened up new areas of understanding as to how, where and why innovative solutions and opportunities are at the heart of the Emirate’s dynamic growth.
Roy Batchelor, Professor of Banking and Finance at Cass Business School and Course Director of the Executive MBA in Dubai said: "It is fantastic to see how JWT’s evidence-based understanding of the complexities of consumer attitudes in the Middle East is translated into practical, lively ideas for product development, branding and communication by global companies. The students on our UAE International Study Tour were clearly inspired and I would like to thank JWT for sharing their expertise with us."
JWT’s long-term partnership with CASS began some 6 years ago in China and currently spans 4 regions including the Middle East. JWT views the UAE’s unique cultural and economic heritage – growing from an oil and gas dependent economy to a flourishing diverse market place where tourism, trade and transportation now lead the economy – as a major source of opportunity for conducting business in the region. “We found the JWT presentation to be an engaging, entertaining and inspiring glimpse into the MENA Marketing landscape” said Andrew Whelan a London City Incubator Consultant currently studying full time on his MBA at Cass.
The 45 strong delegation of MBA students hailed from 29 different countries around the world, bringing a vast range of experiences and business foundations to the presentation session at JWT Dubai’s office. "It is great to be seen by Cass as a key partner in their program, delivering true market, consumer, channel and technology insight that will help Cass MBA students better understand – in our case - the MENA region" stated Michiel Hofstee, Managing Director of JWT Dubai. "Each time we meet, it’s a genuine pleasure to talk to a highly motivated group of MBA students" he added, continuing "education is one of the key pillars for JWT and we will continue to contribute our knowledge and experience to both institutions and individuals."
About JWTJWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Macy’s, Mondelez, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea