31 Aug., 2017

15 Loeries for JWT MEA at #Loeries2017

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The Loeries Creative Festival is the biggest creative gathering in Africa and the Middle East. The Festival brings together the best innovative minds from the industry for a week of recognition, reward and inspiration.  

Across two nights, more than 200 Loeries were awarded across twenty-two categories.  

This year, our teams in the Middle East and Africa took home a total of fifteen wins from the festival: three Gold, four Silver and eight Bronze.

In the Effective Creativity category JWT Riyadh and Saudi Telecom’s (STC) “LaYwagif” (which means non-stop)  earned a Gold Loerie. Since the Saudi youth are very active on YouTube, our team in Riyadh created“LaYwagif” an online hub that featured light-hearted videos about broadband. Thanks to this campaign, STC became the world’s most-viewed telecom brand on Youtube.

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Our second Gold Loerie was awarded to JWT Dubai’s “Micropolitics” campaign for the Egyptian news organization, Mada Masr. The campaign featured two films, “Suzy’s Beauty Salon” and “Under-14 Handball.” Each was designed to renew readers’ interest in politics by highlighting the many ways politics happen around us every day.  

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JWT Cape Town’s work for the Organ Donor Foundation, “Dead Zone Radio” received a Silver Loerie in the Ambient & Alternative Media category. The Cape Town team also received three Bronze Loeries for work created for clients Marmite, SANBS and Tabard.  

Another Silver winner, JWT Johannesburg, walked away with a Silver Loerie in the Indoor Posters category for a campaign for Zam-Buk, an antiseptic ointment brand. JWT Casablanca earned a Silver Loerie in the Tactical Use of Magazine category and a Bronze Loerie in the Single Medium category for their “Uncover Violence” campaign for ENTI.ma. Scanad brought home our final Silver Loerie in the Art Direction category for “Long Lasting Pleasure,” a campaign created for Masculan, a condom brand.

We also received Bronze Loeries for JWT Riyadh’s “Bedtime Stories” campaign in the Photography category; JWT Dubai’s “Cost” campaign in the Radio Station Commercials category; and JWT KSA’s “Unveil Saudi” campaign in the Integrated campaign category.

You can find a full list of the winners here.

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