Website Drive

Drive Hero


The Drive website delivers a comprehensive interactive digital experience to replace the paper road code and create better drivers ultimately reducing the number of young driver fatalities on New Zealand roads.

In order to create a platform which would capture the attention of such a young audience we used a variety of specifically designed testing and co-design exercises. Over 100 people took part in user research throughout the project.

We designed a variety of interactions, influenced by modern app and game design, to introduce energy and familiarity to each learning module keeping the audience engaged and moving through the experience at a good pace.

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