The Heart Frequency Amstel
Libertadores Cup is Latin America’s most important championship and in Brazil more than 50 million people listen to matches on the radio. And Amstel is the Libertadores’ official beer. So how to make this broadcasting even more exciting? Well, we put a wearable on radio announcers and sent their heart rates to radio displays transmitting every second of their emotions. We put together both frequencies: voice and heart, and created a new layer of emotion to the radio broadcast. More than 14,8 MM radio receivers got the signal and heart increase of 53,6% during the game.