Winter Swear Jar


Canadians are frustrated by the long, freezing winters they’re forced to endure each and every year.

For, we found a way to turn the obscenities hurled by the disgruntled at Canada’s frigid temperatures into something a bit more productive.
Introducing the Winter Swear Jar.
For every profanity-laden, anti-winter tweet that included a winter-related keyword, added a quarter to the Winter Swear Jar. Each time the jar reached $1,000, a lucky Canadian won a gift card in that amount to be used towards booking the perfect winter escape.

We tapped into winter angst in a culturally relevant way that allowed to, in some small way, be part of making the harsh Canadian winter a bit more tolerable.


There were 23,600 quarters added to the jar, $5,900 was collected and we gave away 5.9 jars in total. Overall, Canadians were thankful for an escape route out of the bitter cold.   


theOneShow award icon

One Show

One Show / Finalist X 3.

BUILD: 41d2ab5 |