#ForestRescue

Übersicht

#ForestRescue by the Forestias is the first ever rescue operation for trees. An engagement campaign where the population itself helps identify the trees that face chopping or cutting down and request their rescue via social media. By mapping the hashtag and the tree’s location, our crew plans the rescue operation and brings it safely to a 12-acre site where a public park is being built to be donated to the city.

Results within first month:
300 rescue requests
18 trees saved
5.4M views $12M earned media

Awards

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2018 Adman

Direct / Bronze

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2018 Adman

Media / Bronze

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2018 Adman

PR / Bronze

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2018 Adman

Branded Experience / Bronze

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