To boost Coke sales and bring the brand closer to a young demographic, we created Coca-Cola FanFeat: a competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together. With an inclusive, diversified, and extremely popular selection of artists, we invited music fans to show their power, and turned Coke packages into a symbol of their unconditional love for the artists. Anitta, Luan Santana, and even Pabllo Vittar, one of the world’s most famous drag queens, had their faces featured on our packages and in our campaign. Each package featured a picture of an artist and a chance to put your idol in Coca-Cola’s feat of the year.
2018 Effie Brazil Awards
Promotion and Non-Alcoholic Drinks / Gold
2018 El Ojo Awards
Creative Effectiveness / Silver