Aquafina Pure Fashion Suntory Pepsico Vietnam


Suntory Pepsico’s Aquafina is the market leader brand in the bottled water category in Vietnam. The brand managed to gain this leadership on the strength of a long-running property developed by JWT Vietnam – “The Aquafina Pure Fashion”. Started in 2007, this campaign is unique in that it is the first time in Vietnam that fashion was used as a platform for a brand’s communications efforts. It was conceptualized with very modest investments but we managed to stretch out the monies to TV invitations, print, PR, events and packaging.The 7 year journey reaches 36 cities nationwide, finds out top talented fashion designers and maintains the brand position as market-leader with 44% Share in the bottled water category.


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2016 Transform Awards Asia-Pacific

Best Creative Strategy / Gold

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2016 Dragons of Asia

Best Event or Experiential Marketing Campaign / Black Dragon

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