Über Uns

J. Walter Thompson (JWT) – the world’s best-known marketing communications brand – has been reimagining the future for businesses for over 154 years. Headquartered in New York City, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 innovators and change agents. Known for our award-winning work and leading initiatives, JWT was the very first agency to air a TV commercial, the first to establish a global advertising presence, the first to rocket a candy bar into space, the first in the industry to hire a female copywriter, the first to create an amphibious prosthetic limb, and the very first to teach a computer to paint like Rembrandt. While we reimagine the future for our clients, we will continue to break new ground and revolutionize the power of our legacy through the campaigns that we create.

OUR HUMAN-FIRST APPROACH

Our brand solutions are built from human insight and creativity, and are revolutionized by the power of technology. It's the collision of these key ingredients in all that we do that fortifies our borderless creative potential.

TOGETHERISM

We don't believe in single superheroes. Instead, we believe in the collaborative force of super teams. And as we begin each innovation journey as a group, we appreciate that great ideas can come from anyone.

Services & Angebote

Markenbildung

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.

Soziales

Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.

Aktivierung

We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Daten

Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Interne Kommunikation

People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.

Digitale Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.

Medien

Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages.

Innovationen, Trends & Erkenntnisse

We are always exploring cultural shifts and converting them into opportunities for brands.

Analytisches

Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Branchenwissen

We have accumulated massive sector and market expertise throughout J. Walter Thompson’s lifetime, giving our clients a unique advantage. We know government, health, sports, retail and a lot more.

Unser Netzwerk

J. Walter Thompson ist die weltweit bekannteste Kommunikationsmarke mit Hauptsitz in New York. J. Walter Thompson hat ein Netzwerk von mehr als 200 Büros in über 90 Ländern und beschäftigt über 12.000 Marketingspezialisten.

Digital Transformation

Mirum is a borderless agency of over 2500 digital savants, storytellers, makers and relentlessly curious minds who are united by an uncommon drive to make what’s next. Active in 25 countries, we work across our global network of expertise to transform business, design innovative digital experiences and activate commerce at a global and local level. Mirum is part of J. Walter Thompson and the WPP Network. Visit mirumagency.com for more information.

Activation & Commerce

Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing.

Intelligence

J. Walter Thompson Intelligence is a new specialized practice, offering a unique blend of research, innovation and data analytics across its global network. Comprising three units; SONAR™, Analytics, and the Innovation Group., it provides J. Walter Thompson clients with essential consumer insight, inspiration, future forecasting, data and analysis on a global scale. Together, this unique group unearths human truths and brand insights. It also allows us to adapt and improve our performance at speed, and foresee future trends and cultural change.

Unsere Kunden

Avon
Treasury Wine Estates
Kimberly Clark
Edgewell
Shell
Rolex
Tudor
Nestlé
HSBC
Johnson & Johnson
Unilever
Newell

Führungspositionen

Tamara Ingram
Chief Executive Officer

Guy Murphy
Chief Strategy Officer

Lewis Trencher
Chief Financial Officer

Stefano Zunino
Chief Transformation Officer, JWT Worldwide and CEO, JWT Latin America

Laura Agostini
Chief Talent Officer

Lucie Greene
Worldwide Director of the Innovation Group

Tarun Rai
CEO, South Asia

Toby Hoare
CEO, Europe

John Gutteridge
CEO, APAC

Simon Pearce
CEO, North America

Maria Gianoutsos
Chief Creative Talent Officer

Roy Haddad
Chairman, MEA

Geschichte der Werbung

Seit 1864 treiben wir fortschrittliche Ideen voran. Hier bekommst Du Einblick in unsere Geschichte, die auch die Geschichte der Werbung ist

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