Opap - Joker
Croesus / J. Walter Thompson Athens
The purpose of this tvc is to promote Joker, the famous Greek lottery game.
A tycoon is sitting in his living room trying to solve a crossword. He can’t find the correct answer to the question “Name a Greek Croesus, island owner”. He tries all the possible names, but has no clue that the name he is looking for is his own. As the camera zooms out, his island is revealed. You see he is so unbelievably rich, that he doesn’t know what he owns!