Bon Vivant - Institutional
The Grater Card / J. Walter Thompson Brazil
Bon Vivant is a cheese specialized store. That's where you can find owners and employees
passionate about this product, and that's why they love what they do. Our job was to share this
feeling through something that would introduce the store to a large audience.
limitation that we found the solution. We created a grater business card. It's made of light metal,
and has the size of a classic business card. And became a gift for the customers. We created
brand's identity while improving people's daily life. A unique piece able to grate all sort of
cheese. That's: besides introducing the store to the audience, we've created a useful appliance
for the daily life of Bon Vivant's customer.
The challenge was to achieve something that was top-notch while generating a prompt
identification with the sold product. It had to be simple and functional. And had to quickly
introduce the company. Everyone who looked at our creation would remind Bon Vivant instantly.
The place's owners wish somenthing functional that people could carry and always remember
Bon Vivant's Brand. Like a business card.
Grater card could grate all sort of cheese, that's why it became a great gift. 1,000 manufactured
units were over within 2 weeks. 'People came here, chose the cheese, paid, and then asked for
the card. Many became customers after that. We had to set a minimum spent amount for the
cards not to be over within 2, 3 days.' Says Beto Rogoski, one of the Bon Vivant's owners. In
other words: a simple business card helped reinforce Bon Vivant's brand amongst its