SINGAPORE, NOVEMBER 30— Valerie Cheng, Executive Creative Director of JWT/XM Asia Pacific, was named Digital Creative Director of the Year at the Institute of Advertising Singapore’s Hall of Fame awards ceremony.
“I’m very excited – this award is a real honour,” said Ms. Cheng. “It feels like the hard work of the last 15 years has paid off.”
Ms. Cheng has created successful digital campaigns for a wide range of clients, including a recent integrated campaign for SOYJOY, which featured a mobile app and Facebook platform that encouraged women to enjoy a healthy snack through an engaging mobile game that’s activated with special codes on every SOYJOY bar pack.
“This doesn’t come as a surprise to me as Valerie has given so much to the digital industry in Singapore over the last 15 years and this is only just the beginning for her,” said Paul Soon, Regional Director, XM Asia Pacific. “XM is extremely proud to have another of our local talents recognized in the industry past and present. This is indeed well deserved and speaks volume of her talent, commitment and relentless drive for perfection.”
Ms. Cheng began her career with earth9.com in 1997, and joined XM Asia Pacific in 1999 as an art director. She later moved to Leo Burnett/Arc Worldwide as Creative Director, then joined Publicis Modern as Executive Creative Director.
Ms. Cheng re-joined XM Asia Pacific in November 2010, to help lead digital advancements across both XM and JWT.
During her career, Ms. Cheng has created award-winning work for tier-one global brands, like Hewlett Packard, and has been tapped by the industry to serve as a judge on many regional and local award shows, including Cannes, Spikes, Effies, ADFest and Webbys. She also served as the first-ever female chair of the Creative Circle Awards in 2010.
“I’m very proud of Valerie for deservedly winning Digital Creative Director of the Year. It’s good to see JWT is now recognized for its digital capability,” said Angus Fraser, Managing Director, JWT Singapore.
Since its 1995 birth, XM (www.xm-asia.com) has been Asia’s leading pioneer digital agency. Besides winning the most professional awards, the agency’s mantra is to deliver optimised digital experiences and strategies that enable their clients to build deeper consumer conversations with maximum ROI.
To accomplish this, XM delivers a full range of proven digital marketing and technology consulting services. These range from business intelligence to platform development, consumer insights to user experience, rich internet application development to social media management and data analytics to channel optimisation.
XM clients include Economic Development Board, HP, Nokia, MasterCard, Diageo, Royal Caribbean, Malaysia Airlines, SAP and Singapore Tourism Board. XM Asia is part of the WPP group.
About JWT APAC
JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, has more than 3,000 employees spread across 18 countries.
Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
Asia Pacific Director of Corporate Communications