JWT Shanghai's creative team accepts "Best of Press" for Heaven and Hell
PATTAYA, March 21, 2012 — JWT offices from across its Asian network shone at Adfest, bringing home awards across multiple categories – including Sri Lanka’s first-ever Lotus Roots, for a compelling campaign that leveraged local tradition and culture to raise awareness about violence against women.
JWT walked away with a total of 19 awards, including one Gold, 11 Silver, five Bronze, Best of Press and the Lotus Roots award, which goes to campaigns that best reflect Asian culture.
JWT Colombo won this prestigious award for the ‘Vesak Pandol Against Women’s Abuse’ campaign, for Care International. This unique activation made use of a traditional medium called a pandol, a massive structure that holds traditional paintings depicting Buddhist stories and is lit up with thousands of lights. JWT Colombo commissioned paintings which were done in a traditional style but showed places where violence occurs against women – in the home, school, street and workplace – and put them on a two-story pandol, illuminated with 8,000 light bulbs, which was displayed in Colombo on Vesak day, or Buddha’s birthday.
The big winner for the network was JWT Shanghai’s highly-acclaimed “Heaven and Hell” campaign for Samsonite, which took the Best of Press award, as well as Gold in the outdoor category, two Silvers in the print craft category, a third silver in the design category and a fourth in the outdoor category. These wins further cement Heaven and Hell’s place in Asia’s advertising history. This seminal piece of work, which took home China’s first ever Grand Prix from Cannes and the country’s first-ever Grand award from the London International Awards, was named the most awarded print ad in the world in 2011 by The Gunn Report.
JWT Shanghai, which also won awards for MJean’s Skatewash Denim and the Anta Shoebox Installation at Adfest, shared the stage with several of the agency’s Southeast Asian and Australian offices. JWT/XM Singapore won a Silver for the SilkAir “Boarding Pass” name card in the design category, and JWT Jakarta took home two Bronze awards – one for the Nokia GPS “Morning/Day/Night” campaign in the press category, and another Bronze for “Caravan”, a press ad for Antimo’s motion sickness medication.
JWT Bangkok took home a Silver film award, for its Halls Soft TV commercial, and a Bronze in film for its “Elephant/Woman/Paper/Clock” campaign for Top Charoen Optical. The Bangkok office also earned a Bronze for guerilla marketing for their highly engaging “Tiger Translate: the Manual Youtube” activation for last year’s Tiger Translate music festival.
JWT Melbourne won a Silver in film for “What With The Chihuahua?”, a TV spot for the 2011 Melbourne Writer’s Festival, and two Silvers, one in direct and the other in outdoor, for “Wi-fiction”, also for the Melbourne Writers Festival. JWT Sydney took Silver for “Sushi Train” in the outdoor category, too.
“I’m excited to see so many of our offices in the network contributing to the overall tally,” said Tay Guan Hin, JWT’s Southeast Asia Regional Executive Creative Director. “We’ve got a lot of great new projects in the works right now and I’m confident our momentum will build from here.”
About JWT APAC
JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, has more than 3,000 employees spread across 18 countries.
Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
Asia Pacific Director of Corporate Communications