SINGAPORE, May 21, 2012— JWT Singapore and the Singapore Red Cross Society have rolled out Rapid Rescue, an innovative location-based app that allows people who face a medical emergency to use their iPhone to locate individuals near to them who are trained in first aid.
“It can take an ambulance some time to respond in certain situations. What if help was just around the corner in the form of a trained first-aider? This app could make the difference between life and death for victims who are in an emergency,” said Jun Fukawa, Chief Creative Officer at JWT Singapore. “We’re extremely excited to partner with the Red Cross on this project. It’s a great example of how smart phone technology and location-based software can be used to help aid organizations deliver assistance when – and where – it’s needed the most.”
There are tens of thousands of people across Singapore trained in first aid that could potentially render assistance within seconds in an emergency situation. Until now, there was no way to capitalize on that resource. JWT Singapore created Rapid Rescue, as a pro bono project for the Red Cross, to solve this problem.
Individuals who’ve been certified by the Red Cross can register as Rapid Rescue volunteers. In an emergency, a few taps through the app’s menu will send out an alert to registered volunteers within a two-kilometer range of the victim, using location based software.
Volunteers can choose to respond with two taps of the Rapid Rescue app on their own iPhone. The app then maps out the shortest route to the victim. The result: immediate help from a qualified person who can assist until the ambulance arrives.
Rapid Rescue, which can be downloaded from Itunes at http://itunes.apple.com/app/id521587715, was demonstrated by Tee Tua Ba, the Chairman of Singapore Red Cross, and Halimah Yacob, Singapore’s Minister of State for Community, Youth and Sports through a live simulation at an event held on May 19 to mark International Red Cross Day. To put this app into action, a team of Red Cross volunteers on bikes, who patrol Singapore’s busy East Coast park on weekends, used the app to find and render assistance to a ‘victim’ who took part in the demonstration.
‘With the Rapid Rescue app, we can deliver first aid even faster to the community. This can make a difference between life and death for victims in an emergency,’ said Mr Tee Tua Ba, Chairman, Singapore Red Cross.
JWT and the Singapore Red Cross will extend assistance to national Red Cross units across Asia that wish to roll it out in their own markets later this year. JWT Asia Pacific has offices in 18 countries.
“This is unique and very practical app that could make real difference to people’s lives. The leadership of JWT’s Asian network is committed to helping the Red Cross offer this app to the communities they work in,” said Michael Maedel, President, JWT Asia Pacific.
About JWT APAC
JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, today has more than 3,000 employees spread across 18 countries.
Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
Asia Pacific Director of Corporate Communications