PATTAYA, Thailand, March 19, 2016 – Lo Sheung Yan, chairman of J. Walter Thompson’s Asia Pacific Creative Council and member of its Worldwide Creative Council, is this year’s recipient of the Lotus Legend at Adfest, one of Asia's leading creative festivals.
“Let’s work hard and prove to everyone in society that advertising can actually do good,” Lo said on accepting the award, which is the equivalent of joining Adfest's hall of fame.
Lo, known as Mayan, joined China’s advertising industry in 1996 when he started with J. Walter Thompson, and went on to becoming the agency’s Executive Creative Director, North East Asia and China Chairman. In January 2013, he was promoted to Asia Pacific Creative Council Chairman.
He has helped the agency garner top global advertising awards. J. Walter Thompson Asia Pacific was named by AdFest “Network Agency of the Year” in 2008. In 2009, JWT Asia Pacific was named by Media Spikes and AdFest “Network Agency of the Year.” JWT Shanghai, meanwhile, was named “Agency of the Year” in 2009 by Adfest, and “Agency of the Year” by Campaign Asia in 2011.
Lo produced many firsts in China’s advertising industry, from winning China’s first gold Clio to helping to lead China to its very first Grand Prix at Cannes in 2011, a press ad for Samsonite luggage called “Heaven and Hell.”
He again made history in 2012, becoming the first Chinese jury head of Cannes’ Outdoor Advertising Awards. Lo is a regular juror at regional awards like Longxi Chinese Advertising Awards, Spikes Asia and Adfest, and international shows like Clio, Cannes and ADC.
“I am proud that Ma Yan has been my partner for 18 years,” said Tom Doctoroff, CEO of J. Walter Thompson APAC. “He has always been inspiration, not only to me but thousands of creatives who strive to fuse their culture’s voice with international standards of breakthrough. His wisdom, generosity and leadership have made JWT in China, and Asia, what it is today.”
J. Walter Thompson’s North Asia Chief Creative Officer and China Chairman, Norman Tan, who has known Lo for 20 years, said of his friend: “Leadership, training and growing of local talent is always on his agenda. I am so glad that our industry recognized his contribution with this very well deserved award.”
Lo has also written, directed, and acted in stage plays for over 15 years while in Hong Kong. He also wrote lyrics for Asian pop songs and musicals and is a member of the Composers and Authors Society of Hong Kong. In 2009 the Hong Kong Chamber of Commerce also honoured him as one of the Outstanding Hong Kong People in Shanghai.
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