100 THINGS TO WATCH IN 2011
27 December 2010
JWT’s Annual List Includes Beer Sommeliers, F-Commerce and Objectifying Objects
NEW YORK, December 27, 2010 — JWT, the world’s best-known marketing communications brand, today released its list of 100 Things to Watch in 2011.
“Many of the items on our list reflect broader shifts we’ve been tracking over the past few years, such as the evolution of the mobile phone into an ‘everything hub,’” says Ann Mack, director of trendspotting at JWT. “Others reflect counter-trends—for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.”
Many of JWT’s Things to Watch are technology-centric, with smart infrastructure ramping up, the rise of tablets for tots and some truly futuristic-seeming developments (3D printing, virtual mirrors, electronic profiling). Things to Watch for online will include a growth in Facebook commerce, apps beyond mobile and more social browsers.
The people on the list—from pop culture, sports, architecture, fashion and other sectors—have the potential to drive or shape trends in the near future.
JWT’s 100 Things to Watch in 2011, unranked and in alphabetical order (full descriptions of each can be found in the “2011 and beyond” section of JWTIntelligence.com):3D Printing Africa’s Middle Class Apps Beyond Mobile Art.sy Auto Apps Automatic Check-Ins Bamboo Bank Branch Out Banner Ads Do More Beer Sommeliers Biomimicry Bjarke Ingels Brazil as E-Leader Breaking the Book Brigadeiro “Buy One, Give One Away” CAPTCHA Advertising Children’s E-Books Coming Clean with Green Costlier Cotton Culinary Calling Cards Decline of the Cash Register Deforestation Awareness Detroit Digital Downtime Digital Etiquette Digital Indoor Maps Digital Interventions East London Tech City E-Book Sharing Electronic Profiling Entrepreneurial Journalism Facebook Alternatives Fashion Fast-Forward F-Commerce Food, Ph.D. Gay-Centric Hotels Global Disease, Refocused Green Luxury Cars Group-Manipulated Pricing Heirloom Apples Home Energy Monitors Ignorance Is Bliss In the Flesh Jennifer Lawrence London Tourism Long-Form Content Matcha mHealth Michael Jackson Lives On Micro-Businesses Mobile Blogging Mobile Memes The Nail Polish Economy Nanobrewers Near Field Communication The New Mobility Industry New Nordic Cuisine Next-Generation Documentarians Neymar NKOTBSB Objectifying Objects Odyssey Trackers Older Workforce The Oprah Winfrey Network (OWN) Pedro Lourenço Personal Taste Graphs Piers Morgan Pogo P-to-P Car Sharing Rooney Mara Rum Rye Rye Ryo Ishikawa Scanning Everything Self-Powering Devices Smart Lunchrooms Smart-Infrastructure Investment Smartphone Cameras Take Over Smoking on the Fringe Social Browsers Go Mainstream Social Networking Surveillance Social Objects Space Travel Goes Private Storied Products Stricter Green Building Standards Tablets for Tots Tap-to-Pay Tech Liaisons Tech-Enabled Throwbacks Temporary Tattoos Go High-End Tintin the Movie Transmedia Producers Tube-Free Toilet Paper Ukraine Urban Industrial Parks Video Calling Virtual Mirrors Voice-Activated Apps YouTube the Broadcaster
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC. JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). ###
CONTACT Gemma Pollard, Global Communications Manager, JWT +1 (212)-210-8516 firstname.lastname@example.org