Tom Doctoroff
JWT APAC CEO / JWT Shanghai
Tom, born and bred in America’s
Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994,
then to Shanghai in 1998, and never quite made it back to the States. In the
meantime, he has become one of Asia’s
most respected and well-connected marketing professionals. His unique
combination of pan-Asian work, plus more than a decade experience in China, has
made him a leading expert in the cross-border management of brand architecture
and brand building.
Tom started his advertising career
at Leo Burnett in Chicago but jumped ship to JWT (Chicago). In 1994, he moved to Hong Kong as Regional
Business Director for clients such as Pepsi, Philip Morris/Kraft and Citibank. In 1998, he landed in China as the Managing
Director of JWT Shanghai. In 2002, he
was appointed Northeast Asia Area Director (China, Taiwan, Hong Kong and Korea)
and Greater China CEO, and in 2008, also assumed leadership of JWT Japan.
Tom completed his undergraduate
studies at Northwestern University (Evanston, IL) and holds an MBA from the
University of Chicago.
Tom is a sought after keynote
speaker for events such as the International Advertising Association’s
global symposium, University of Chicago’s
Global Management Conference, the China Luxury Summit and the JPMorgan Asia
Pacific Equities conference. He has also
authored two best-selling books on Chinese consumers; "Billions: Selling
to the New Chinese Consumer” and
"What Chinese Want”,
which was published in 2012.
Tom, who was selected to be an
Official Torchbearer for the Beijing 2008 Olympics, lives in Shanghai and
speaks fluent Mandarin.
