J. Walter Thompson

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Trends Department / JWT Corporate Headquarters

JWT's Trends department is a center for provocative thinking. We make sense of the chaos in a world of hyper-abundant information and constant innovation - finding quality amid the...

JWT - JWTINTELLIGENCE

10 Trends for 2013 / JWT Corporate Headquarters

JWT’s “10 Trends” report is an annual forecast of key trends that will drive or significantly impact consumer behavior for the near future. It is released in December and is...

JWT - JWTIntelligence

100 Things to Watch / JWT Corporate Headquarters

JWT’s “100 Things to Watch” is a wide-ranging annual compilation from our JWTIntelligence group that reflects broader trends we’ve been tracking. It also shows how accelerating...

Ann Mack

Director of Trendspotting / JWT New York

Ann Mack oversees global trendspotting for JWT, the world’s most famous communications agency. She helps brands turn shifts in the zeitgeist into opportunities.

Ann has worked...

JWTIntelligence

23-May-2013

TV without borders http://t.co/WpFo1EGi9z by @aaronbaar

JWT Corporate Headquarters

United States

JWT is the world's best-known marketing communications agency, with nearly 150 years of experience pioneering in brand-building marketing communications. Headquartered in...

466 Lexington Avenue New York United States

+1 212 210 7000

JWT - JWTIntelligence

Health & Happiness: Hand in Hand / JWT Corporate Headquarters

With health now viewed in a more holistic way, happiness has been getting folded into the idea of “health and wellness.”

“Health & Happiness: Hand in Hand” examines the rising...

JWT - JWTIntelligence

American Dream in the Balance / JWT Corporate Headquarters

This is a complex time for the American Dream, and the run-up to the presidential election makes for an ideal moment to take stock of how this enduring concept is being both affirmed...

JWT - JWTIntelligence

Remaking “Made in China” / JWT Corporate Headquarters

China’s brands haven’t yet made a notable impact on the global consumer market, but will that change in the near future? Before the country can develop a cohort of strong brands,...

JWT - JWTIntelligence

Gen Z: Digital in Their DNA / JWT Corporate Headquarters

Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens: They will take for granted a world of smartphones, tablets and high-speed...

JWT - JWTIntelligence

15 Ways Mobile Will Change Our Lives / JWT Corporate Headquarters

Sooner than we might have expected, the mobile revolution will disrupt all categories, consumers and markets, regardless of their maturity. Indeed, the shift from a connected to...

JWT - JWTIntelligence

What’s Cooking? Trends in Food / JWT Corporate Headquarters

What and how we eat today might look quite baffling to anyone who’s missed the past decade: buying gluten-free treats from a food truck, for instance, or “Foodspotting” an order...

JWT - JWTIntelligence

10 Ways Marketers Are Using the Second Screen / JWT Corporate Headquarters

Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days - with tactics so far ranging from basic...

JWT - JWTIntelligence

Play As a Competitive Advantage / JWT Corporate Headquarters

Our always-on culture places a premium on productivity; we spare less and less time for pursuits that don’t have specific goals attached. The paradox is that to compete successfully,...

JWT - JWTIntelligence

Fear Of Missing Out: Update / JWT Corporate Headquarters

We’ve always had a fear of missing out - that our peers are doing, in the know about or in possession of more or something better than us - but today it’s exploding with the onset of...

JWT - JWTIntelligence

American Dream in the Balance / JWT Corporate Headquarters

This is a complex time for the American Dream, and the run-up to the presidential election makes for an ideal moment to take stock of how this enduring concept is being both affirmed...

JWT - JWTINTELLIGENCE

Travel: Changing Course / JWT Corporate Headquarters

This report examines how some of our macro trends - Peer Power, Predictive Personalization and Hyper-Personalization - are influencing the travel category.

It also spotlights...

JWT - JWTIntelligence

Health & Happiness: Hand in Hand / JWT Corporate Headquarters

With health now viewed in a more holistic way, happiness has been getting folded into the idea of “health and wellness.”

“Health & Happiness: Hand in Hand” examines the rising...

JWT - JWTIntelligence

Mobile Trends for 2013 and Beyond / JWT Corporate Headquarters

The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity...

Cannes Lions 2011- Lions Daily News Speaks to Yang Yeo-JWT

4-Jul-2011

Yang Yeo, JWT Shanghai CCO speaks with Lions Daily News on winning Mainland China’s first ever Cannes Grand Prix Lion, for Samsonite “Heaven and Hell”

JWT - JWTIntelligence

100 Things to Watch / JWT Corporate Headquarters

JWT’s “100 Things to Watch” is a wide-ranging annual compilation from our JWTIntelligence group that reflects broader trends we’ve been tracking. It also shows how accelerating...

JWT - JWTIntelligence

10 Trends for 2012 / JWT Corporate Headquarters

JWT’s “10 Trends” report is an annual year-end forecast of key trends that will drive or significantly impact consumer behavior for the near future. It is released in December...

Director of Trendspotting / JWT New York

Ann Mack oversees global trendspotting for JWT, the world’s most famous communications agency. She helps brands turn shifts in the zeitgeist into opportunities.

Ann has worked...

Why the Brand Idea Still Matters in the Age of Social Media

Watch 'The Most Tweeted Brands'

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