JWT has entered into a unique agreement with Lionsgate® to include a 10-second JWT-branded advertisement on the 4-disc Mad Men: Season One DVD set. In a nod to its clients, past and present, the spot recreates the words “Mad Men” with animated letters comprised entirely of letters taken from the logos of global JWT clients. The only “real world” agency to be linked with the award-winning series, JWT is pioneering a new kind of relationship between television production and advertising agencies, while marketing directly to consumers, for the first time in history.
JWT Creates Promotional Spot for the Season 1 DVD of MAD MEN