This year JWT has climbed up the Cannes Leaders board to 4th place with 39 Lions, including a Grand Prix in Direct and a Gold for Integrated Campaign. 2008 also marked the successful launch of JWT’s “Cannes to the People” initiative. This innovative program virtually connected Cannes to all JWT employees, capitalizing on social networking sites and the ubiquity of wireless devices to deliver news, information and updates directly from the festival. Throughout the week, the “Cannes to the People” mobile Web site was viewed nearly 3,000 times by more than 800 unique visitors, with exponential increases in visits as the week progressed. The program’s YouTube, Facebook and Flickr pages totaled more than 3,200 views, and the campaign’s Twitter feed attracted almost 100 followers.
JWT Cannes Lions 2008
Grand Prix:- JWT India, “Lead India” (The Times of India), Direct
- JWT India, “Lead India” (The Times of India)
- Contract Mumbai, Aadhar Anti Female Foeticide “Family Name,” Press
- JWT London, MTV Foundation “Anti-Slavery,” Direct
- JWT Mumbai, Care Foundation Against Child Labour “Burden,” Design
- JWT San Jose, Nelka Rent-a-Car “Do It with a Car,” Direct
- JWT Singapore, Crown Movers “Fragile,” Design
- JWT Sydney, Olympus Binoculars “Echidna,” “Koala,” “Cockatoo” (Campaign), Press
- Contract New Delhi, Children of the World “Help Me Read This,” Direct
- JWT Auckland, Ford Mondeo “Balloons,” Cyber
- JWT Barcelona, Freixenet “The Key to Reserva” (Integrated), Film
- JWT Barcelona, Freixenet “The Key to Reserva” (Internet), Film
- JWT Barcelona, Freixenet “The Key to Reserva,” Cyber
- JWT Barcelona, Freixenet “The Key to Reserva,” Promo
- JWT Jakarta, Johnson & Johnson/Listerine “Lonely,” Radio
- JWT Mumbai, Reynolds Permanent Marker ”Twins,” Press
- JWT San Jose, Nelka Rent-a-Car (Integrated Campaign), Direct
- JWT San Jose, Nelka Rent-a-Car (Traffic Building), Direct
- JWT San Jose, Nelka Rent-a-Car “Not Yours,” Media
- JWT São Paulo, Editora Globo Epoca magazine “Laws,” Cyber
- JWT Sydney, Thrifty “Birthday Girl,” Film
- JWT Sydney, Olympus Binoculars “Koala,” “Echidna,” “Cockatoo” (Campaign), Outdoor
- JWT Sydney, Olympus Binoculars, Outdoor
- Contract New Delhi, Bronze Children of the World “Help Me Read This,” Direct
- JWT Dubai, Nicola Finetti/Tiger Lily, Fashionwear “Red Dress,” Press
- JWT Hong Kong, Monster.com “Soldier,” “Sumo,” Press JWT London, MTV Foundation “Anti-Slavery” (Integrated Campaign) Direct
- JWT London, Smirnoff “Sea,” Film
- JWT Mexico City, Ford Expedition “Tricycle,” “Kitten,” “Tortoise” (Campaign), Press
- JWT Mumbai, Reynolds Permanent Marker “Twins,” Press
- JWT Mumbai, Rolling Stone India “50 Cent,” “Marley,” “Morrison,” “Madonna” (Campaign), Press
- JWT Mumbai, GM Pens (Reynolds Permanent Marker), Outdoor
- JWT Mumbai, Govt. of Pondicherry “Stretch Festival,” Promo
- JWT Paris, Wilkinson “Fight for Kisses,” Media
- JWT San Juan, MDA “Routine,” Radio JWT Singapore, Coopers Beer “Breasts,” “Face” (Campaign), Press
- JWT São Paulo, Gazeta Mercantil newspaper “Dollar,” “Yen,” “Euro” (Campaign), Press
- JWT Sydney, Thrifty “That’s Thrifty Thinking,” Media
- JWT Sydney, Unilever, Lux Soap “Cop,” Press
- JWT Sydney, Johnson & Johnson, Purell Hand Sanitizer “Hand,” Press