Touch appoints JWT as new Communication Partner
17 April 2012
Beirut, Lebanon, April 17th, 2012 – Following a formal review process, Touch (formerly mtc touch) the leading mobile telecommunication operator and Zain affiliate in Lebanon, has announced today the appointment of JWT as its Marketing Communication Partner on the local market, with immediate effect.
Nadim Khater, Chief Commercial Officer at Touch commented “We have made tremendous progress in building the mtc touch brand in Lebanon. We believe it is our responsibility to ensure the brand moves forward in partnership with the best strategic and innovative thinking available in advertising and marketing communication. The pitch committee’s unanimous decision was that JWT provided exactly that, presenting a new vision for Touch which will further differentiate us in the market place.”
The initial pitch included agencies of scale, each assessed according to the following criteria: agency credentials, creativity and team structure.
Globally and regionally JWT are recognized as accomplished partners for telecom brands with proven track records in developing and communicating a number of global brand leaders within one of the most demanding market sectors in business today.
Speaking for JWT, Pascale Khoury Idriss, Managing Partner JWT Beirut, said “This is an exciting and big local win for us.” Business Unit Director on Touch, Said Ghazal, added “We are thrilled to be handling the very active and challenging business ahead.”
JWT’s Executive Creative Director for the Levant region, working on the pitch for Touch, Iyad Zahlan, spoke about his team’s delight with the win “The team did a fantastic job and worked hard in producing ideas that are Touch worthy. The brand is a market leader and deserves the right communication to further build its leadership.”