NEW YORK, Nov. 5, 2012
— JWT New York today announced the appointment of Lisa Gatto Setten
as head of production. Reporting to Mike Geiger
, president, chief integration officer, JWT North America, Setten will lead content production, and is tasked with helping to ensure the seamless integration of the production departments for the agency’s flagship office.
“Lisa is an incredible talent with a stellar reputation and a track record of producing award-winning work that resonates with people,” said Geiger. “Her appointment is part of our continued transformation, as her passion for invention and creating content is perfectly aligned with our vision for the agency. Lisa is going to be a major asset in creating and maintaining a top-notch production group. She’s an awesome person and we’re so glad she’s joining the team.”
Setten joins JWT from BBH New York, where she served as head of broadcast production, overseeing all aspects of moving image production and in-house post-production for the agency’s New York and Los Angeles–based clients. Some of her most notable projects are Google’s “Dear Sophie” and Chrome “Speed Tests,” Axe’s “Susan Glenn” and “Balls,” and Smirnoff’s “Tea Partay.” Other client experience includes Ally Bank, Baileys, British Airways, Cadillac, Johnnie Walker, Levi’s, LG, Sprite, UNICEF, Vaseline and The Weather Channel.
Prior to joining BBH, Setten was a freelance senior producer at Goodby, Silverstein & Partners, working on multiple HP campaigns. Throughout her career, she has produced award-winning work for clients across a wide range of categories. Highlights include multiple Cannes Gold Lions, One Show Pencils and AICP Excellence/Campaign, among others.
“There is something really exciting happening at JWT,” said Setten. “There’s a tremendous amount of talent and energy being put behind developing inventive creative solutions and making great work come to life. With that kind of focus, along with clients embracing new production opportunities, we are ready to create some amazing content together. I’m really looking forward to helping Mike and the team realize their vision.”
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistentlyranks among the top agency networks in the world, and continues to be a dominant presence in the industry by staying on the leading edge - from producing the first-ever TV commercial in 1939; to today, developing award-winning branded content for brands such as Johnson & Johnson, Diageo’s Smirnoff, Macy’s, Ford and HSBC. JWT has forged deep relationships with clients including Bayer, Cadbury, DTC, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT embraces a “worldmade” philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT’s parent company is WPP. For more information, please visit www.jwt.com and follow us on Twitter at @JWT_Worldwide.
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